In BriefGPT, internal stakeholders external to marketing can fill out a brief form and submit a request to marketing. The marketing team can easily view, manage and prioritize different projects and requests using Briefs’ Backlog view of incoming work.

Briefs can be accepted or rejected if they are incomplete or off-strategy, and Briefs also allow stakeholders to track feedback on the briefing and creative process and keeps it all in one place.

Once a brief has been accepted, stakeholders can follow the progress of that work through to completion.